Kendra Scott Joins Eyeconic

We are thrilled to announced that a new line of eyewear from Kendra Scott—a name synonymous with elegance, empowerment, and heartfelt purpose—is now available on eyeconic.com

The story of Kendra Scott—and its eponymous founder—is nearly as exciting as the brand’s famous jewelry. Inspired by three simple yet profound words from her stepfather during his battle with cancer— "You do good”—Kendra discovered her life’s calling: to use her talents to uplift others. From this deeply personal mission, she launched her first venture, the Hat Box, offering stylish, comfortable hats that supported cancer research.

But her story didn’t stop there.

In 2002, as a new mother and entrepreneur, Kendra took a leap of faith. With just $500 and a vision for accessible luxury, she handcrafted a small jewelry collection using genuine stones—and sold out on her very first day. That spark ignited what would become a celebrated fashion and lifestyle brand rooted in three timeless values: Family, Fashion, and Philanthropy.

Now, her legacy of design and purpose expands into a new realm: eyewear.

The Collection: Where Beauty Meets Meaning

This new eyewear collection is a natural extension of Kendra Scott’s jewelry designs, translating her signature style into frames that feel both expressive and wearable. Each piece draws inspiration from beloved elements in her jewelry—whether it’s the intricate Filigree floral motifs, the iconic silhouettes that have become brand staples, or the inclusion of replicas of Kendra Scott’s most popular gemstone shapes as embelishments in the frames. The result is eyewear that captures the same spirit of femininity, girt, and joyful possibility that Kendra discovered through her design journey. Each frame is a harmonious blend of quality craftsmanship and accessible luxury, designed to meet the diverse needs of today’s eyewear lovers, from fashion-forward trendsetters to those seeking everyday elegance.

A Legacy of Light

From a chance encounter with Oscar de la Renta that led to her designs gracing the runway, to building a brand that gives back with every purchase, Kendra’s story is one of light, love, and legacy. And now, that legacy lives on through every lens and frame in this stunning new collection.

We are honored to bring The Kendra Scott Eyewear Collection to our site—a collection that doesn’t just help you see the world more clearly, but helps you see the good in it, too.

Explore the collection today and discover eyewear that does more than frame your face—it frames your purpose.