How to Choose the Best Affordable Eyewear

Private Label Contact Lenses: Fact Versus Fiction

Posted Apr 1, 2025 | Tips, Tricks & Tech

Eyeconic^® is always looking for ways to help you save on costs without sacrificing the quality and clarity of your vision. If you happen to be on the lookout for new contacts, we’ve got great news for you: our Ethos^®Aquatech contacts are the same lenses as those made by well-known brands, at a more affordable price.

The same contacts for less? What’s the catch, you ask? That’s the neat part: there isn’t one! But just to put your mind at ease, here are some helpful facts about private label contacts and their many benefits.

What does private label mean?

The private label products you’re probably most familiar with are the ones offered by big retailers, such as Walmart’s Great Value brand or Amazon’s AmazonBasics. Private label products are made by a particular manufacturer for a specific business. It’s worth noting that this is different than a generic brand, since generic products are usually sold by many different retailers.

Are private label contacts lower quality than name brand?

Nope! Our Ethos contacts are made by the same manufacturer (CooperVision). The only thing that’s different about them, apart from their name, is how much they cost. These private label CooperVision contacts offer the same comfort and vision benefits as their name-brand counterpart at a lesser price.

Can I still purchase private label contacts if they aren’t listed on my prescription?

When purchasing eyewear, it’s always essential to follow what’s written on your prescription. However, some of the name brand contacts listed on your prescription may have a more affordable Ethos equivalent. When you input your prescription information on the site, you’ll be informed of the private label equivalent, so you can be sure to purchase the correct private label equivalent for your prescription. But if you’re curious right now, here’s a handy list of national brands and their Ethos counterparts.

AVAIRA
Avaira Vitality 6 Pack: Ethos Aquatech 2 Week
Avaira Vitality Toric 6 Pack: Ethos Aquatech 2 Week for Astigmatism

BIOFINITY
Biofinity 6 Pack: Ethos Aquatech Monthly 6 Pack
Biofinity Toric 6 Pack: Ethos Aquatech Monthly Ast 6 Pack

CLARITI
Clariti 1 Day 90 Pack: Ethos 1Day
Clariti 1 Day Multifocal 90 Pack: Ethos AquaTech 1 Day Multifocal
Clariti 1 Day Toric 90 Pack: Ethos 1Day for Astigmatism